How it works Pricing

LinkedIn authority for 7–8 figure B2B founders

You're the expert.
Does your market know it?

We turn your expertise into content that earns trust, reaches the right buyers, and creates warmer sales conversations.
In one hour per week.

Rohan interviewing Austin Distel on a founder content interview

Austin’s first 90 days

10qualified conversations
30seats sold out in 30 days
1hour/week

Trusted by 30+ B2B founders

Austin Distel

Austin Distel

Founder, Agentic Society · ex-CMO, Jasper.ai

Sold out 30 seats in 30 days

Mark Flippen

Mark Flippen

CEO & Co-Founder, LION Specialty

$400K new ARR in 4 months

Jon Chintanaroad

Jon Chintanaroad

Founder, Recruiting Launch

2 → 8 qualified calls a month

Kathryn Castle

Kathryn Castle

Founder & CEO, Candybox

$90K+ from LinkedIn in 90 days

The problem

You're active on LinkedIn. But it's not creating enough business.

Your best thinking stays behind closed doors.

The insight that wins deals comes out in sales calls, client work, and private conversations. Most buyers never see it.

The right buyers aren't engaging.

Content alone doesn't solve distribution. Strong posts disappear into an audience of ex-colleagues, old classmates, and people who were never going to buy.

Attention isn't turning into conversations.

Profile views, comments, and repeat engagement are buying signals. Without a way to act on that intent and follow up naturally, the conversations never start.

The problem isn't a lack of expertise. It's getting your thinking in front of the right people and creating a path to qualified conversations. That's the gap we close.

Buyers must know you
before they need you.

They may read for months without liking, commenting, or sending a message.

Then something changes. A problem becomes urgent. A budget opens.

When that happens, they call the person they already trust. The question is whether that's you or a competitor.

The goal is to become the first person they call.

Mark Flippen See how it played out for LION ↓ Mark Flippen · CEO & Co-Founder, LION Specialty

The mechanism

The Founder Authority System

Five connected steps to make your best thinking visible and start warmer conversations.

01

Positioning

Clarify who you serve, where you win, and why the right buyers choose you.

05

Conversations

Speak with qualified buyers who've seen your thinking, trust your expertise, and understand your value.

Trust compounds.

02

Authority

Turn your thinking, frameworks, stories, and proof into content that sounds unmistakably like you, because it is you.

03

Distribution

Connect with target buyers and put relevant content in front of them consistently.

04

Intent

Turn profile views, engagement, and inbound interest into timely, relevant outreach.

Content creates familiarity.
Distribution creates reach.
Conversations create pipeline.

Case studies

Real client results

Austin Distel case study: LinkedIn profile for Agentic Society

Austin Distel

Founder, Agentic Society · ex-CMO, Jasper.ai

Sold out 30 seats in 30 days

A 20-person waitlist, and 10 qualified conversations in the first 90 days.

Candybox case study

Kathryn Castle

Founder & CEO, Candybox

$90K+ from LinkedIn in 90 days

0 → 4 qualified conversations a month, and sales cycles 45% faster.

Jon Chintanaroad case study

Jon Chintanaroad

Founder, Recruiting Launch

2 → 8 qualified conversations a month

Close rate doubled from 20% to 40%; a two-to-three-call process became a one-call close.

"We're in a stodgy old industry. If it works for us, it will work for anyone."
— Mark Flippen, LION Specialty

Who this is for

Put your expertise to work before the first call.

This is for you if

  • You run a B2B business with a proven offer and real client results.
  • You have a POV, client stories, and proof worth publishing.
  • You're willing to publish your thinking under your own name.
  • You can invest one hour a week, including recorded interviews where you're on camera.

This is not for you if

  • You're still searching for product-market fit.
  • You want to hand off your LinkedIn presence and completely step away.
  • You need leads overnight. Authority compounds over months, not days.
  • You measure success in likes and follower counts instead of qualified conversations.

How we work

We're accountable to the outcome,
not a list of deliverables

Done-for-you

You

  • One 50-minute recorded interview a month. We bring the questions. You talk.
  • About 30 minutes a week reviewing and approving drafts.
  • The sales conversations. Meetings and closing stay yours.

Frontier

  • Positioning, profile, and content strategy.
  • Writing, editing, and publishing three posts a week, including four video clips a month.
  • 400 targeted connection requests a month to your approved buyer list.
  • Intent-signal follow-up that opens the right DM conversations.
  • A monthly performance scorecard.

The system runs whether or not you had a good week.

How success is measured

We measure movement toward revenue, not likes.

Target-buyer growth→Intent signals→ Warm replies→Qualified conversations

A qualified conversation is a meaningful exchange with a buyer from your approved list.

The engagement

Four-month sprints No annual lock-in 8–10 firms at a time Senior-led. No handoffs

Choose your model

Build the system with us, or let us run it for you.

Done-with-you

From $15K per four-month sprint

For operators with the time or internal team to run the system themselves.

  • We set the foundation: positioning, voice & tone calibration, four recorded interviews, and a content strategy.
  • You run it: writing, publishing, distribution, and the sales conversations, with our feedback on every draft.
  • By day 120: a repeatable authority system your team keeps running.

Done-for-you

From $24K per four-month sprint

For founders who want their LinkedIn authority channel run end to end.

  • We run the channel: interviews, content and video, distribution, and follow-up, with a performance scorecard every month.
  • You show up: one interview a month, thirty minutes of review a week, and the sales conversations the system creates.
  • By day 120: a working authority channel and measurable progress against the milestones we agree to up front.

Not sure which plan? We'll recommend the right one on the call.

Rohan Karunakaran, founder of Frontier Content Studio

Meet Rohan

Great founders deserve to be known.

I started Frontier because I kept seeing the same disconnect: exceptional founders barely known beyond their warm network.

You build with care, put customers first, and have the receipts. But most of that never reaches the people deciding whether to work with you.

People decide based on the experience they can see.

I believe your lived experience is your greatest business asset: your non-linear path, the hard-won lessons, the results you've delivered.

We help you turn that experience into stories and insights only you can tell, in your voice, so the right people trust you before the first conversation.

— Rohan Karunakaran, Founder

30+B2B founders helped
$10M+Client revenue influenced

FAQs

Questions answered

How involved do I need to be?

About one hour per week, total: one 50-minute content interview a month, about thirty minutes a week reviewing drafts, and a few minutes a day engaging with the right people. You provide the judgment; we run the system around it.

How is this different from ghostwriting?

A ghostwriter delivers posts. We sharpen the thinking behind them and build the system around it: positioning, recorded interviews, written content and video, targeted distribution, intent-signal follow-up, and measurement. If the content goes out and nothing moves, the work isn't done.

How do I know it will sound like me?

Every post starts from recorded conversations, transcripts, client stories, and your own sales language. We don't invent a persona or ask AI to imitate you from a questionnaire. You approve everything before it goes live.

When should I expect results?

The first conversations usually come from your existing network. Your content puts you back on their radar. Inbound from strangers takes longer, because buyers need repeated exposure before they reach out. The channel compounds as your audience and body of work grow. Exact timing depends on your market, offer, and sales cycle.

Do you use AI to write my content?

AI helps us move faster behind the scenes: processing interview transcripts, checking consistency, protecting your voice profile. It never writes from a blank prompt. Every post starts from your recorded thinking, your stories, and your sales language, and you approve everything before it goes live. The thinking is always yours. The system just makes it consistent.

Who will I actually work with?

Directly with Rohan. Frontier works with 8–10 firms at a time, so every engagement stays senior-led. No account managers, no handoffs.

Build the system that makes
every sales conversation warmer.

On a 25-minute call, we'll identify the biggest gap between your LinkedIn presence and buyer journey, then map the highest-leverage next step.

Book a strategy call

Not ready for a call? Follow Rohan on LinkedIn and watch the system run in public.

Four-month sprints 8–10 firms at a time Work directly with Rohan