LinkedIn authority for $1M–$10M+ B2B founders

You're the expert.
Does your market know it?

Turn your experience into content that earns trust, reaches the right buyers, and creates warmer sales conversations. In one hour per week.

Book a call See the proof
Rohan interviewing Austin Distel on a founder content interview

Austin’s first 90 days

10qualified conversations
1,000new target connections
1hour/week

Trusted by 30+ B2B service founders

Austin Distel

Austin Distel

Founder, Agentic Society · ex-CMO, Jasper.ai

Sold out 30 seats in 30 days

Mark Flippen

Mark Flippen

CEO & Co-Founder, LION Specialty

$400K new ARR in 4 months

Jon Chintanaroad

Jon Chintanaroad

Founder, Recruiting Launch

2 → 8 qualified calls a month

Kathryn Castle

Kathryn Castle

Founder & CEO, Candybox

$90K+ from LinkedIn in 90 days

Who this is for

Put your expertise to work before the first call.

This is for you if

  • You run a $1M–$10M+ B2B service business with a proven offer and real client results.
  • You have a point of view. You just need a proven system to publish it consistently.
  • You're willing to publish your thinking under your own name.
  • You can invest one hour a week, including recorded content interviews where you're on camera.

This is not for you if

  • You're still proving your offer or searching for product-market fit.
  • You want to hand off your LinkedIn presence and completely step away.
  • You need leads overnight. Authority compounds over months, not days.
  • You care more about vanity metrics than qualified conversations with the right buyers.

90-day sprints: $9K done-with-you, $18K done-for-you. Senior-led. No handoffs.

The problem

Your best thinking still happens in private.

Most of what you know never makes it online.

It comes out on client calls, with peers, or when someone asks the right question. You just haven't found a consistent way to capture it and make it visible.

You don't want to become a “LinkedIn person.”

You're not interested in chasing followers, posting engagement bait, or turning every post into a pitch. You want to be useful, sound like yourself, and build real relationships with people you respect.

You haven't found the right thought partner.

You need more than a ghostwriter. You need someone who asks the right questions, connects the dots across your experience, and turns what you know into content you're proud to put your name on.

Sound familiar? Here's why it matters ↓

The thesis

Business moves at the speed of trust.

As content becomes infinite, your judgment becomes more valuable.

TRUST Today: infinite content arrives Stories and proof from real work Familiarity with relevant buyers Human-led content trust compounds Generic content floods the feed Buyers tune it out Generic, AI-led content trust erodes

Roughly 95% of your market isn't buying today. But they're noticing who understands their problems, whose judgment they trust, and who they'll call when the timing is right.
That trust is built in public, before the first call.

How a silent buyer becomes a client · Authority content in action

Six-figure deal Month 5 months of silence
Month 1
Buyer sees a post about his exact problem
Keeps reading quietly. Never likes or comments.
Months 2–4
Months of silence.
Books a call when the timing is right
Arrives already decided
Month 5
Six-figure deal
Mark Flippen
Mark Flippen
LION Specialty
Read the case study →

Trust compounds. Noise cancels.

The mechanism

The Founder Authority System

Five connected steps to make your best thinking visible and start warmer conversations.

01

Sharpen Positioning

Clarify who you serve, where you win, and why the right buyers choose you.

05

Warmer Sales Conversations

Speak with qualified buyers who've seen your thinking, trust your expertise, and understand your value.

Trust compounds.

02

Authority in Your Voice

Surface your stories, judgment, frameworks, and proof in recorded interviews, then shape them into content that sounds unmistakably like you, because it is you.

03

Reach the Right Buyers

Connect with target buyers and put relevant content in front of them consistently.

04

Act on Intent Signals

Turn profile views, engagement, and inbound interest into timely, relevant outreach.

Case studies

Real client results

Austin Distel case study: LinkedIn profile for Agentic Society

Austin Distel

Founder, Agentic Society · ex-CMO, Jasper.ai

Sold out 30 seats in 30 days

A 20-person waitlist, and 10 qualified conversations in the first 90 days.

Candybox case study

Kathryn Castle

Founder & CEO, Candybox

$90K+ from LinkedIn in 90 days

0 → 4 qualified conversations a month, and sales cycles 45% faster.

Jon Chintanaroad case study

Jon Chintanaroad

Founder, Recruiting Launch

2 → 8 qualified conversations a month

Close rate doubled from 20% to 40%; a two-to-three-call process became a one-call close.

"We're in a stodgy old industry. If it works for us, it will work for anyone."
— Mark Flippen, LION Specialty

How we work

We're accountable to the outcome,
not a list of deliverables

Who owns what

The work
Frontier
You

Positioning & content strategy

Positioning guide, tone of voice, a profile rebuilt to convert, and a content strategy mapped to your buyer's journey.

Content interviews

One 50-minute recorded video interview a month. We prepare the questions to surface the stories, judgment, and proof your buyers need to see. You just talk.

LinkedIn content production & distribution

Three posts a week across written content and video, including four polished video clips a month. We write, edit, schedule, and publish every post.

Targeted audience growth

400 targeted connection requests a month to buyers on your approved list.

Intent-signal follow-up

We open relevant DM conversations with engaged prospects. You take them from there.

Conversion asset

One priority asset per sprint: your homepage, a landing page, or a high-value resource. We guide the narrative, copy, layout, typography, and visual direction so it continues the story from LinkedIn and leads to one clear action. You or your team builds it.

Monthly performance scorecard

Tracks target-buyer growth, intent signals, warm replies, and qualified conversations. Delivered every month.

Draft review

Approve within 48 hours; about 30 minutes a week.

Sales conversations

Meetings and closing stay yours.

owns the workshows upDone-for-you model shown
The system runs whether or not you had a good week.
Talk, approve, and take the calls.

How success is measured

We measure movement toward revenue, not likes.

Target-buyer growth→Intent signals→ Warm replies→Qualified conversations

A qualified conversation is a real exchange with a buyer from your approved list: interest expressed, a substantive question asked, or a meeting agreed. Not a like or impression.

The engagement

90-day sprints No annual lock-in 8–10 firms at a time Senior-led. No handoffs

Choose your model

Build the system with us, or let us run it for you.

Done-with-you

$9K per 90-day sprint

For operators with the time or internal team to run the system themselves.

  • We set the foundation: positioning, voice & tone calibration, three recorded interviews, and a content strategy.
  • You run it: writing, publishing, distribution, and the sales conversations, with our feedback on every draft.
  • By day 90: a repeatable authority system your team keeps running.

Done-for-you

$18K per 90-day sprint ($6K a month)

For founders who want their LinkedIn authority channel run end to end.

  • We run the channel: interviews, content and video, distribution, and follow-up, with a performance scorecard every month.
  • You show up: one interview a month, thirty minutes of review a week, and the sales conversations the system creates.
  • By day 90: a working authority channel and measurable progress against the milestones we agree to up front.

Not sure which plan? We'll recommend the right one on the call.

Need the conversion asset built? We'll introduce a trusted design and development partner.

Rohan Karunakaran, founder of Frontier Content Studio

Meet Rohan

Great founders deserve to be known.

I started Frontier because I kept seeing the same disconnect: exceptional founders barely known beyond their warm network.

You build with care, put customers first, and have the receipts. But most of that never reaches the people deciding whether to work with you.

People decide based on the experience they can see.

I believe your lived experience is your greatest business asset: the judgment, the hard-won lessons, the results you've delivered.

We help you turn that experience into stories and insights only you can tell, in your voice, so the right people trust you before the first conversation.

— Rohan Karunakaran, Founder

30+B2B founders helped
$10M+Client revenue influenced

FAQs

Questions answered

How involved do I need to be?

About one hour per week, total: one 50-minute content interview a month, about thirty minutes a week reviewing drafts, and a few minutes a day engaging with the right people. You provide the judgment; we run the system around it.

How is this different from ghostwriting?

A ghostwriter delivers posts. We sharpen the thinking behind them and build the system around it: positioning, recorded interviews, written content and video, targeted distribution, intent-signal follow-up, measurement, and one conversion asset. If the content goes out and nothing moves, the work isn't done.

Do you build the homepage or landing page?

No. We provide the narrative, copy, layout, typography, and visual direction for one conversion asset per sprint: your homepage, a landing page, or a high-value resource. You or your team builds it. If you need a builder, we'll introduce a trusted design and development partner.

How do I know it will sound like me?

Every post starts from recorded conversations, transcripts, client stories, and your own sales language. We don't invent a persona or ask AI to imitate you from a questionnaire. You approve everything before it goes live.

When should I expect results?

Most clients see early movement in the first 90 days. Consistent inbound takes longer.

Months 1–3: The first opportunities usually come from your existing network, where dormant relationships resurface, and from new target buyers reached through connection requests and follow-up. Your content puts you back on their radar.

Months 4–6: Buyers outside your network have now seen your thinking repeatedly. Inbound from people you've never met usually begins here.

Long term: Your audience, body of content, and market familiarity keep growing, so more buyers know and trust you before they need you. Things compound in your favor.

Exact timing depends on your market, offer, network, and sales cycle. Social selling (sharing relevant content + DMs) produces the fastest results.

What does an engagement cost?

Engagements run as 90-day sprints with no annual lock-in: $9K done-with-you (positioning, journey, strategy, and guidance; you execute) or $18K done-for-you (we run the LinkedIn channel; the conversion asset is built with you). We recommend the right model on the call.

Build the channel that makes
every sales conversation warmer.

On a 25-minute call, we'll identify the biggest gap between your LinkedIn presence and buyer journey, then map the highest-leverage next step.

Book a call

Not ready for a call? Follow Rohan on LinkedIn and watch the system run in public.

90-day sprints 8–10 firms at a time Work directly with Rohan